The “Nipper” Building

Photo of the Week

The “Nipper” Building

“Nipper” was the name of the Fox Terrier attentively listening to “his masters voice” coming from the phonograph. The image was originally used by a British company, and later by its U.S. affiliate, “Victor Talking Machines,” which was later acquired by the Radio Corporation of America (RCA). The acquisition included the trademark.

The "Nipper" Building, Formerly RCA Building 17

The “Nipper” Building, Formerly RCA Building 17

“Nipper” is just visible in the stained glass window at the top of the tower.

This structure was RCA’s Building 17 in Camden, New Jersey. After several corporate mergers and realignments, RCA’s Camden facility became vacant and began to gradually suffer the ravages of vandalism and time–including damage to glass in the iconic trademark.

The building was listed on the Preservation New Jersey’s Ten Most Endangered Sites list. From 2000 to 2003, the building was purchased by a group of developers and converted into more than 300 loft apartments with good views of the Philadelphia skyline.

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